To those readers, I suggest that you are missing my point entirely. As I wrote in a comment below, I think what bugs me the most about the flavor industry is that they manufacture flavor for otherwise flavorless or unpalatable foods. I think if a food needs to have synthetic flavors added to it for us to enjoy it, then we ought to question whether or not it’s actually good for us and worth eating. It’s not so much that I think the flavors are unnaturally engineered chemicals (although sometimes, as with MSG, there is cause for concern). In this post, I’m not questioning the health or merit of added chemicals (“natural” or “synthetic”); I’m questioning the health or merit of so-called foods that are so devoid of flavor or color that we have to add back in chemical flavorings and colors to make them palatable. Furthermore, I’m questioning the judgement of our regulatory bodies which allow misleading product labeling to continue.